intervened packaging

To celebrate September, the Mexican national month, we were contacted by YEMA, the first conscious supermarket where healthy eating is also delicious, and personal hygiene has a clean, clear, and honest labeling.

The idea was to reinterpret six of its products with illustrations that allude to a Mexican theme. For this we chose Jimena Estíbaliz, who worked on the investigation of the origin of each product and, from that, developed each label; all on local products that the brand had selected for us.