intervened packaging

intervened packaging

YEMA

To celebrate September, the Mexican national month, we were contacted by YEMA, the first conscious supermarket where healthy eating is also delicious, and personal hygiene has a clean, clear, and honest labeling.

The idea was to reinterpret six of its products with illustrations that allude to a Mexican theme. For this we chose Jimena Estíbaliz, who worked on the investigation of the origin of each product and, from that, developed each label; all on local products that the brand had selected for us.