illustrations for packaging

Before the healthy drinks revolution, Thrust, a consultant agency focused on strategic innovation specialized in product design, contacted us to ask us for a series of illustrations for a new, secret, product.

They were clear about the style they wanted so, on our side, the search was very simple. We decided on Mariam Karbassi, an illustrator of fundamental versatility for this project of which we knew little.

The finished work was some labels for a bottle designed by Ariel Rojo for Yoi, an agave drink that comes in five presentations, all designed with the elements illustrated by Mariam.