Tequila Bottles Intervened by Hand
clients Don Julio 70 + Inworx
For the second edition of our fair, in 2015, one of the sponsors was Tequila Don Julio 70. Owners of a very stripped transparent bottle, they seemed ideal for us to intervene by the hand of some illustrators. We chose four: Álvaro Verduzco, Eliane Mancera, mjolkie and Rigo de la Rocha; we left three bottles for each one to display their magic.
The result was 12 unique bottles that were on display at GSM2015.
After that exhibition, Inworx Agency (part of the Charles Taylor InsureTech group) contacted us to replicate the task and intervene some bottles of tequila by two of these illustrators, with the purpose of delivering them as business gifts.
These new bottles, each unique and unrepeatable, were prepared together with personalized letters for each recipient, labeled and arranged in gift bags.
GSM was in charge of managing the entire process.