Illustrations for Agave Drink Bottles

client Thrust Consultant for Yoi

Before the healthy drinks revolution, Thrust, a consultant agency focused on strategic innovation specialized in product design, contacted us to ask us for a series of illustrations for a product of which they could not, yet, reveal absolutely nothing.

They were clear about the style they wanted so, for our part, the search was very simple. Without much thought, we decided on Mariam Karbassi, an illustrator of fundamental versatility for this project of which we knew little.

Time proved us right when we could see the finished work illustrating the bottles of Yoi, an agave drink that comes in five presentations, all designed with the elements illustrated by Mariam.