Illustrated Intervention and Poster House of FIGO
client de•dealer Agency for Ford Figo
While we were planning the 5th edition of our annual fair and through one of our partners, de•dealer agency asked us for an illustrator for an action they were working on.
The client was Ford, more specifically the FIGO model that they were about to present. The idea of the agency was to show the car with each part that makes it up intervened by a different artist and accompanied by a poster illustrating the values of the brand.
They needed to add one more artist and, without hesitation, we added Scardanely, an illustrator and designer who understands handwork and its digitization like few others, which perfectly combines the lines that characterize it with the order of a graphic designer.
The presentation, within what was called House of FIGO, made it very clear that the choice had been successful. The handwork on the car part and the poster speak for themselves.