Perhaps you no longer know what to do to improve the results of your marketing campaigns. Maybe you tried all the possible creatives for your website banner, but none of them convinces you (not you or your clients!). Perhaps you want this year the launch event of your new product to remain in the memory of all the guests, reach the press and truly increase the awareness of your brand. Perhaps it takes you more and more work to create content that generates engagement in your social media.
If you feel identified with any of these scenarios do not worry, we have all been there some (or many) times. In fact, even the statistics corroborate that you are not alone: in recent surveys, 65% of brands in Mexico said that the most significant challenge is knowing exactly which content they should use to achieve their goals.
That is why at Gran Salon Agency we use our years of experience in the world of illustration, design, marketing and communication, combine it with the creative gaze of the pool of illustrators who work with us and we offer you everything that you need (strategy, planning, content, web development, etc.) for your next project to achieve the objectives that you set.
Over time, we have learned some principles that today we can consider as the cornerstones of our work:
1_ After spending enough time working for the same brand and / or the same project, the creative blindness appears, this is real and undeniable. Our brain gets so used to always seeing the same thing that we end up making it invisible, and from this point on, our external gaze can help you find new ways of communicating the things that you may have been overlooking.
2_ Multidisciplinary teams work better than those composed purely and exclusively by people from the same field (marketing, design, communication, whatever). The mixture of the expertise of the people who work in your team with our staff of illustrators, designers and marketers, then, becomes a winning combination.
3_ Illustrations are an extremely effective visual medium for communicating and evoking complex concepts in the minds of consumers. Numerous studies in the field of neuroscience have shown that our brain processes and assimilates images much faster than text, remembers them with much more precision and makes us understand complex ideas more easily.
4_ No project is as simple as “connecting the brand with the illustrator.” All brands have different needs, all projects include different stages in their development and their success will be measured in different ways, so our work is not limited to connecting you with the ideal illustrator for your requirements, but we are fully involved in the project to develop the best possible content. This may involve helping you plan your campaign, proposing creative options that you may not have had in mind and finally, yes, finding the ideal illustrator / s to create the content.
If you have doubts about the work we do or the way in which we can help you, here you can see many success stories that will surely help you understand more about Gran Salon Agency. If, on the other hand, you want to know more about the scope of our work, you think we can help you in your next project or you simply want to know more about what we do, do not hesitate to contact us through the contact form or directly by email to firstname.lastname@example.org. We charge absolutely nothing for inquiries and we may be able to give you a little bit of value and insight even if you don’t decide to work with us.