illustrations and design for recipe book

illustrations and design for recipe book

Secretaría de Cultura del Gobierno de San Luis Potosí

Our agency is 100% linked to publishing work, which is why we received a proposal to design a series of books with popular recipes from Potosí cuisine and its four regions.

The idea of ​​these books, by Miguel Iwadare, was perfect: it combined design and recipes from a very vast region of Mexico, but because all of them were popular and customs are changing, some were (are) in risk of disappearing, this is why the books were even more important. But because of the fact that the recipes were popular made it difficult to photograph them, since production was very difficult. This led us to think of illustrations to complete the designs in an organic way.

We needed to illustrate the regions, and have patterns that separate the chapters and enrich other sections of the books. When the idea for the pattern appeared, we immediately thought of Eliane Mancera, an illustrator based in Tijuana who has a great hand in generating sequences.

The result was a series of illustrations that were perfect within each book.